To create ideas for effective publicity regarding the work of Philips in the area of sustainability.
Blue Pills for implementation.
Combined sessions with Philips marketing and CSR departments, creative external personnel and the general public.
In our stakeholders' knowledge area, we have developed our own action-oriented research methodology based on the elaboration of group maps, perception analysis and co-creativity workshops. Our model allows us to develop relations plans for each of our stakeholders that have both potential and relevance while, at the same time, are in accordance with our business and reputation-building objectives.